Song of the Week (For Your Event): Florrie, “Begging Me”

January 7, 2012


Though the funhouse mirror-like psychedelic pants on her Experiments EP cover might make you think this song is influenced by late-seventies disco and/or early nineties rave music, "Begging Me," a 2011 single from up-and-coming English singer/songwriter Florrie Arnold, is much more a catchy dance-pop song in the mold of '80s synth revisionist bands like La Roux, Cut Copy and Class Actress.

While many of the "new" new wave artists these days can feel tiresome since it seems like they often lift synth riffs straight from New Order or The Cure, this tune, right from the start, punches through any suspicion of being overly derivative with the immediate intro of its sexy chorus that hooks you with its catchy melody. From there the song never lets up, with its addictive mix of ethereal vocals and synth washes coupled with the female R&B-like swagger of the lyrics.

The sexy confidence of "Begging Me" has more in common with the R & B / house music fusion anthems as done in the past few years by Rihanna, Lady Gaga, or Flo Rida. But because the sound of "Begging Me" is breezier - there's no overly booming bass, stretched-out drum loop builds-ups, or even any calls to put your hands in the air - it falls somewhere in between housey R &B and the aforementioned sound of the moodier electro artists. And maybe that's more than anything why the song feels fresh - it seems to be going for the spot just under dance floor rager, but over the chilled-out synth vibe. As a result, this is perfect to be played in those many moments at events like fashion shows or cocktail lounge mixers, where you need sexy energy that adds to the atmosphere, but not a full-on thumping that gets in the way.

What's also impressive is that Florrie has come up with a song that feels fresh and confident with relatively little experience making music. She's in her early 20s, with only one EP released prior to this one, though she also is a songwriter, programmer, and drummer. Oh, and also, she's a pretty model, which never hurts - as you can no doubt tell by the sleek video for the song.

Cocktail Hour, Corporate Events, dj new york city, dj nyc, djnyc, Electronica, Fashion Shows, Indie Music, Indie Wedding Music, nyc dj, Song of the Week (for Your Event), Synthpop, Uncategorized, Weddings

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