New York DJ

When we meet to talk with clients about music for their event, often the first thing we notice is that they've already dejectedly decided the music they really like and want to hear won't be able to be played at their event.

It may be a designer in a fashion show thinking that the music she wants to use for her fashion line will be too ethereal a sound to keep the audience interested. Or a couple who loves moody acoustic indie pop but thinks it would be too much of a downer to play a little at their wedding Or an organizer of a corporate party who worries that the employees won’t dance because they tend to like raw Southern hip-hop and their bosses wouldn’t. Whatever the case, whatever the event, it seems this kind of unfortunate premature musical censorship is everywhere.

It often comes from a good place of common sense or consideration, like an organizer at a art opening knowing that prospective buyers might not want to hear his beloved deep cuts of ‘70s classic rock all night long. But some of our clients’ decisions that their favorite songs or genres won’t work comes not from a good place at all, but instead from having met with conventional, unimaginative DJs that tend to work for bigger, more cookie-cutter DJ companies. We’ve heard from these clients that some of these DJs have told them straight up that the only way to get a party movin’ is to play disco all night.

Whatever the reason for clients' doubts in the music they love, one of the first things we tell them – no matter what their event –  is to open up their mind, revisit their CD collection or iPod, and make their “dream list” of songs they want to hear, with no censoring allowed. Put anything in you would love to hear. Not only does it make the process of selecting music easier, but also more fun. It will get you excited about the possibilities of hearing this music, as opposed to nixing songs right away and feeling frustrated that the soundtrack to the event is already not what you would like.

Now, will all these "dream songs" end up making the cut when the event arrives? Sometimes many of them do, sometimes they don't. But what always happens is that when we see these “dream lists” and talk a bit with the client to see what music is most important to them, we can then use our experience in knowing what of these songs will work given the mood that is wanted at the event, as well as what kind of guests will be there, and what kind of structure the event will have. Then we can suggest which songs to keep, which to think about not using. For example, a pair of melancholy indie songs at the more sedate moments in a wedding can feel absolutely right and even moving. So can a set of obscure hardcore punk during the more boisterous moments of a corporate party. And even a little experimental progressive rock can enhance the feeling of an art opening, if played at the right time.

By far, many more of the songs you really want at your event then you ever think you can play are actually able to be fit in, but not only that, they can be made to add to the atmosphere of the event. But to do it, you have to begin by letting the DJ know what you really want to hear. And if that DJ looks at your list, smirks, and says something about how you can't have a party without having "the Y" on your list, well, you know the time has come to find a different DJ.

Often when selecting music for an event – be it a private party, corporate event, wedding, art opening, fashion show, or almost anything else – the organizer will think about catering to certain guests by including a type of music they will like. But if these guests enjoy a style of music that the organizer isn’t very familiar with, instead of risking embarrassment by unknowingly choosing a song that’s inappropriate for the mood, or simply a lame choice in that particular style, the organizers of the event may simply play it safe and not include any of this more unfamiliar music at all.

Well, if that unfamiliar genre happens to be Arabic music, here’s a great classic to start with that will allow you to confidently expand the musical styles of your event. The song, “Salma Ya Salama,” is a traditional Egyptian folk song written in the early 1900s that was given a exhilarating “re-boot” in the late ’70s by Dalida, a singer who was (she died in 1987) and still is hugely popular and adored in Europe and Egypt.

“Salma” effortlessly achieves a perfect balance in so many ways: It has a lush, festive chorus that instantly creates a warm, relaxing mood that’s just as good for sitting down and enjoying as it is for getting up and dancing; the song’s arrangement – with a mid-tempo shuffling beat and a tight three minute pop structure – makes it accessible to Western ears, but at the same time the song never sounds bland or “emptied” of its native sound; and because it was a huge hit across Europe and in Egypt in the late ’70s and has spawned house music-style remixes as well as cover versions by the Gypsy Kings with singer Ishtar Alabina (go here for my post on one of her excellent Arabic-Spanish tunes), the song is familiar to both old and new fans of Arabic music. But beyond all these impressive qualities, the real reason the song works is simply because it’s infectious and fun and grabs you the first time you hear it.

Dalida, an Italian-born singer who grew up in Egypt and was unfortunately obscure in the U.S. but who had huge success in Europe from the ’60s through the mid ’80s, sings “Salma” here in Egyptian Arabic, but she also recorded the song in French, German, and Italian. Dalida is considered one of the first singers to have success with songs that fused Western and Middle Eastern cultural influences, long before singers like Shakira, Ishtar Alabina and Ofra Haza emerged and made these cross-cultural connections less unusual. Despite being recorded over 30 years ago, the production of the song and performance given by Dalida has aged remarkably well. Listen to the song, and I think you’ll feel it could’ve been recorded this year. (Keep in mind that during the late ’70s, it seemed every studio engineer across the Western world was putting a slick disco sheen on almost all genres of music, making the restraint and lack of “boogiefication” of this song all the more remarkable.)

So, while “Salma Ya Salama” is great for catering to guests who are fans of Arabic music, the song will also work great at any time during an event, regardless of the guests present – especially in the wake of the popularity of the Bhangra / hip-hop / house fusion of the song “Jai Ho” from the film Slumdog Millionaire. (Go here for my recent post on this song and Indian Bhangra music.) For those of you looking for another exotic multicultural song fix, Dalida’s invigorating take on this old Egyptian folk song may be the perfect find.

Dalida – Salma Ya Salama (Egyptian Arabic lyrics)

As I mentioned in a post in May about multicultural events, one of the reasons we love DJ-ing in NYC is the high prevalence of people of varied ethnic backgrounds at events. This gives us the ability to both play music from around the world for people and turn them onto it, and to receive requests from clients or from clients’ guests that turn us on to great music from around the world. But, most importantly, it usually means there’s an openness to – and often an expectation that – an international mix of songs will be played thoughout the night. This is something that we can’t thank the city for enough.

One artist we recently spun at a multicultural wedding reception at a hotel overlooking Central Park was Alabina, a group (now likely disbanded) comprised of an Isreali-born vocalist Ishtar Alabina (pictured), and a Spanish backing band from France named Los Ninos de Sara. Together, Ishtar and the band mix Arabic and Latin rhythms in their songs. Now, this might to some seem like it would turn out a bit forced, but Alabina makes it sounds seamless and irresistibly festive, even making you think why this musical hybrid isn’t more commonplace. At our recent event just described, Alabina worked perfectly on the dance floor for the incredibly international crowd, many of whom were from Armenia, and others who were from Israel, Russia, France, and Mexico.

Here’s an Alabina song which I think best captures the magic they make with their mix of sounds. “Habibi de Mis Amores” (basically translated as “Love of My Loves,” the first word in the title being Arabic for love or beloved, the last word being the Spanish plural for love) combines Arabic and Spanish not only in lyrics, but also in the wailing Middle-Eastern-style female vocals of the verses, and the Flamenco-y guitar and Salsa-ish percussion of the instrumental break. In the chorus, though, everything comes together as Arabic music dramatics and Latin music celebratoriness combine to create an elegant, sexy and euphoric tune. And while at the event described above this tune resulted in guests dancing, because the song isn’t ever overpowering in its energy, I think it also would work great to spice up any cocktail hour.