New York DJ

When we meet to talk with clients about music for their event, often the first thing we notice is that they've already dejectedly decided the music they really like and want to hear won't be able to be played at their event.

It may be a designer in a fashion show thinking that the music she wants to use for her fashion line will be too ethereal a sound to keep the audience interested. Or a couple who loves moody acoustic indie pop but thinks it would be too much of a downer to play a little at their wedding Or an organizer of a corporate party who worries that the employees won’t dance because they tend to like raw Southern hip-hop and their bosses wouldn’t. Whatever the case, whatever the event, it seems this kind of unfortunate premature musical censorship is everywhere.

It often comes from a good place of common sense or consideration, like an organizer at a art opening knowing that prospective buyers might not want to hear his beloved deep cuts of ‘70s classic rock all night long. But some of our clients’ decisions that their favorite songs or genres won’t work comes not from a good place at all, but instead from having met with conventional, unimaginative DJs that tend to work for bigger, more cookie-cutter DJ companies. We’ve heard from these clients that some of these DJs have told them straight up that the only way to get a party movin’ is to play disco all night.

Whatever the reason for clients' doubts in the music they love, one of the first things we tell them – no matter what their event –  is to open up their mind, revisit their CD collection or iPod, and make their “dream list” of songs they want to hear, with no censoring allowed. Put anything in you would love to hear. Not only does it make the process of selecting music easier, but also more fun. It will get you excited about the possibilities of hearing this music, as opposed to nixing songs right away and feeling frustrated that the soundtrack to the event is already not what you would like.

Now, will all these "dream songs" end up making the cut when the event arrives? Sometimes many of them do, sometimes they don't. But what always happens is that when we see these “dream lists” and talk a bit with the client to see what music is most important to them, we can then use our experience in knowing what of these songs will work given the mood that is wanted at the event, as well as what kind of guests will be there, and what kind of structure the event will have. Then we can suggest which songs to keep, which to think about not using. For example, a pair of melancholy indie songs at the more sedate moments in a wedding can feel absolutely right and even moving. So can a set of obscure hardcore punk during the more boisterous moments of a corporate party. And even a little experimental progressive rock can enhance the feeling of an art opening, if played at the right time.

By far, many more of the songs you really want at your event then you ever think you can play are actually able to be fit in, but not only that, they can be made to add to the atmosphere of the event. But to do it, you have to begin by letting the DJ know what you really want to hear. And if that DJ looks at your list, smirks, and says something about how you can't have a party without having "the Y" on your list, well, you know the time has come to find a different DJ.

Of all the music genres that come up at meetings with clients, country is the one that people we meet with are most scared of including at their event. Often it’s not because they hate it, but because they like it – some a little, some a lot – but are afraid to admit it. We’ve found that most people don’t lead with their affinity for anything country because they don’t have much confidence that it could be added to an event’s playlist in a way that won’t “kill” the party. They think that as soon as a country song is played, the guests are going to rush from the dancefloor, fearing the MC will begin an annoyingly enthusiastic announcement on how to do square dance moves as he puts on a red gingham western shirt and a cheap plastic cowboy hat.

It's understandable. Most people who only know a little about country fear that obnoxious, campy, Hee-Haw image and the corny country sound that they associate with it, one of blistering banjoes and hillbilly drawls. But from DJ-ing events for many years, we're familiar with country both old and new and know that there's plenty of great country tunes out there – especially vintage ones (some you've likely never heard, some you've likely forgotten you liked) – that have nothing corny about their sound at all. Instead, the much more understated twang of these country songs can add a charm and some can even add an edgy, badass feel to celebrations.

While it is true that in and around New York City country isn’t the most popular type of music requested or played, most clients we work with usually have a few country artists they want to hear. These tend to be vintage country artists whose songs and reputations have aged well, like Johnny Cash or Willie Nelson, or artists that have some “indie cred” or have veered into pop music, like Lyle Lovett or Ryan Adams. But often, too, we get the request for full-on, pure country – from the intimate, unpolished heartache of Patsy Cline, to the big, slick sing-a-long anthems of Alan Jackson.

Just because clients around our metropolitan area tend to be selective about their taste in country music, however, doesn’t mean it has to be quarantined to a single song played at a slightly lesser volume at a time in an event when a particular song choice is less noticeable, like a cocktail hour or dinner. At most events, a few country requests both old or new can be played at any time – even during the prime dancing time of the event.

But with country music, at least here in New York City, consider your guests a bit if you’d like to hear more than a few songs here and there. If you’re thinking you’d like a lot of country at your event and you’re not sure if your guests are also country fans (and country isn’t an overt event theme), it likely will exclude more guests than other more generally universal genres of music such as Top 40, indie pop/rock, hip-hop, Motown, or soul. So, just make sure to think about your guests' tastes, and, if you have and you’re still not sure, do a little field research and ask them if they’d enjoy it. You might find more country fans that are coming to your event than you thought.

If, like many clients we work with, you want only a few country songs of varying intensity played throughout the night (say, a few sentimental, and a few that are more danceable), you should not be shy to insist these be on your playlist. They key here is, unlike with types of music that are more universal in the city and the surrounding area, make sure to ask the DJ if he or she is comfortable DJ-ing country. Ask the DJ if they know it well, and if they know a certain country music era more than another. Some DJs know newer, very popular country “party” songs, but know little of vintage country tunes that can also get a crowd movin.'

If you have a DJ who does know country, he or she will know what other country songs (or, sometimes a bluegrass song, an alt-country song, a southern rock tune, or even a pop song with a country influence) to put around it in the moment they're playing it so that you and your crowd will be pleased and the song(s) won't sound out of place. If your DJ doesn’t know country as well as you do (and if you know how your guests will react to certain songs), you may have to do a little coaching, such as dictating what songs on your list you want played approximately when. For example, you might explain that certain country “flashback” songs from the '70s work great for dancing toward the end of the night, when people have had some drinks and have loosened up, but these won't go over that well at the start of prime-time dancing – at least around these here parts.

Another thing that prevents clients we've met with from including country in their events is they simply don't know enough of it that they like beyond a few songs. So, to help introduce you to some accessible, fun, and often simply just cool and badass country music, I've made an iMix of 30 songs of vintage country tunes that contains a wide variety of artists and moods from the genre, from roughly 1950 to 1980. (A post about, and a list of, newer country songs will be coming soon.)

I’ve tried to exclude songs you already probably know would go over well for guests, like many hits of Johnny Cash (“Ring of Fire,” “I Walk the Line”) and Hank Williams (“Hey, Good Lookin’”), Tammy Wynette (“Stand By Your Man”) as well as some later hits that are often played at events, like “The Devil Went Down to Georgia” by the Charlie Daniels Band. But some of the aforementioned artists’ lesser-known songs are included in the mix, such as Cash’s rockabilly-tinged “Get Rhythm,” the ramshackle swing of Williams’ “Move It On Over” (which would be covered more aggressively later by George Thorogood), and Wynette’s equally sly, sweet and sexy “Your Good Girl’s Gonna Go Bad,” the chorus of which I hope will pleasantly stick in you head and make you wonder with me why it’s not a more of a first-tier country classic. But there's also some songs are from artists you may not be very familiar with, like Faron Young or Buck Owens, but don't let that scare you. These lesser-known songs have been carefully picked because I think they'll be very instantly likeable to even non-country fans – most of these tight retro tunes have a rockabilly or pop influence, and will grab you right away since they have fun lyrics, catchy melodies, and infectious rhythms.

Now, anyone who is even remotely familiar with country knows that it has a long and proud history of capturing, among many other things, lovin' gone bad, cheatin' hearts, the truck drivin' life, lamenting crappy jobs, and the solace found in drinkin' until your tears drop into your beer. In this mix, though, I’ve tried to keep those subjects – that, not suprisingly, result in largely downbeat songs – to a minimum. This mix showcases country songs of a variety of upbeat moods – whether it be swingin,' rockin,' tender, whimsical, jubilant, and some that blend some of these moods together.

That said, it's hard to put together a list of country songs and not include any songs about break-ups, infidelity, 18-wheelers, ungrateful bosses, and beer, so these subjects do make their appearance here and there – but with a tempo that will make you tap your toes or dance. Rest assured, though: In this mix, there are no ballads about the loss of a beloved pet dog, loving one’s truck more than a woman, or, most fortunately, ballads about the loss of a beloved truck.

Finally, I've included, especially toward the bottom of the mix, some vintage country songs from the early to mid '70s that we've found work great for dancing during the end of events, often at ones even where country music isn't featured much. Keep in mind, though, that the end of an event is the time when you have had a few (or more) drinks, have been bonding with friends or family or both for several hours, and it’s often the late evening. All this tends to take away the desire to act cool and aloof, and instead makes it easier for some guests to get in touch with their childhood love for Smokey and the Bandit when they hear a certain theme song about heading eastbound, or to display their inner hoe-downer when the fiddles of a famous bespectacled singer from Colorado kick in and he starts expressing his gratefulness to the Lord that he's a rural youth. 

Overall, hopefully this mix will introduce you to – and maybe re-introduce you to – some excellent, very likable vintage country songs that will add just the right dash of sexy drawl, festive twang, and outlaw attitude to your event.

Listen to the mix here.

I’ve been away from the blog for almost a month – much longer than I had intended – but this was largely because for about two weeks I was on a road trip vacation with my girlfriend. I returned eager to make a collection of songs that people could use for all kinds of road trips – weekend getaways taken with a significant other, meditative solo excursions out of town, long family vacations, and so forth.

Now, this is a blog in which I usually write about how to use music and the DJ to make events such as corporate parties, weddings, and fashion shows succeed on a higher level. So DJ advice on songs for a road trip might seem a bit out of place – after all, road trips are not really considered an event, they of course don’t feature live DJs spinning from the passenger’s seat, and the music which people bring with them in their cars for a road trip is often very personal.

But then again, our company doesn’t only DJ events that are live. We also provide carefully pre-crafted mixes of songs to clients as well. For example, when we provide music mixes to a restaurant in the city, the most important element is not beat-matching and getting people to dance, but the more mellow mission of crafting a mood or moods that enhance the guests’ time eating dinner or drinking cocktails. Plus, I took a look on iTunes and found their road trip collection – though fun – felt a bit generic and one dimensional. Sure, the iTunes collection might give some people a smile on their trip to blast “I Can’t Drive 55” by Sammy Hagar or “Life is a Highway” by…by…uh, that one guy who sung it, but there are so many other moods that music can put you in touch with on a road trip than just rockin’ out. Road trips can offer moments for pleasant reflections, for melancholy musings, for innocent joy, for quiet sadness, and a lot more kinds of feelings.

And really, a road trip is a sort of event to those embarking on it. It almost always arouses some sort of passionate feeling, usually it involves some degree of planning, and ever since cassette decks and Certron C-60 tapes came out in the early '70s, mixes of music have been almost as important as the gas money.

So I’ve assembled a mix of songs that hopefully you aren’t too familiar with, and that cover a range of emotions and that go with a variety of moments, from driving through the lights of a big city late at night to cruising along an empty rural highway under clear blue skies and bright sunshine. There’s mellow acoustic guitar instrumentals, folk, indie rock, electronica, classic rock, roots reggae, vintage country, vintage rock, synthpop, alt-country, blues, and more. From some of the songs' subject matter – cars, highways, welcome escapes, anticipated reunions – you'll be able to tell they're related to the theme, but other songs were chosen simply because they just have a certain feel – be it propulsive, sweet, lush, moody, dreamy, austere – that goes well with different kinds of road trip moments.

I'm sure there's a lot of great music out there that I don't know about that you really adore on your road trips. I encourage you to comment below with any suggestions you think would be good for people to know more about for a road trip mix, whatever the mood of the song, and if I get enough I'll make another mix incorporating those suggestions. Just please don’t include the obvious stuff that we've all seen in too many Hollywood movies or car commercials, like Foghat’s “Slow Ride” or Billy Ocean’s “Get Outta My Dreams, Get into My Car.” We all know about those songs too much, and unfortunately we can’t forget them.

Go here to check out the mix.

It’s a few days after Thanksgiving, and, like most everywhere else in the country, in New York City the usual Christmas songs are starting to be played at establishments everywhere there's a sound system, from the tiny bodegas to the biggest department stores.

We know there’s plenty of you out there who don’t want to hear that same old, one-size-fits-all mainstream radio template of holiday songs that essentially boils down to a heavy dose of mid-century crooners with a splash of Paul McCartney or Mariah Carey thrown in now and then. So, we’ve put together an iTunes mix of about 40 excellent Christmas songs, most of which you likely haven’t heard at all. While some of these tunes are traditional Christmas songs that have been covered by newer artists and others are original Christmas songs that have received little or no mainstream radio airplay, taken together, all these songs cover a very  wide range of genres. The only criteria for the mix was that the songs be memorably well-performed, rather unfamiliar or underplayed, but also accessible. In other words, this mix is comprised of music you might hear at a party where the DJ is playing fresh Christmas songs to satisfy all kinds of musical tastes.

To that end, we’ve arranged the mix like you’re arriving at the start of a party: We begin with some ambient tunes, then things pick up from there, building intensity as we move through alt-country, indie pop, loungey electronica, jazz, soul, reggae, soca, salsa, meringue, Latin pop, hip-hop, and rock. Hopefully, after you’ve listened to the mix, you’ll feel good that there’s a lot of fresh Christmas music out there of many styles, and by artists you might not have known had risked potential embarrassment to record Christmas songs!

Some highlights of the mix include the Cocteau Twins' dreamy take on "Frosty the Snowman," which manages the difficult task of sounding ethereal and otherworldly while remaining faithful to the song's simple melody; a remixed version of "Santa Claus is Coming to Town" that uses thick beats and well-placed horn samples to do a great job of sexing up this often-played song (featured on the album Merry Mixmas that's pictured); and Soca General's "Santa Bring de Soca," a quick, happy burst of tropical-sounding festiveness that will surely get you to look for a place to put your winter coat if you hear the song while anywhere near a dance floor.

So, throw some of the songs from this mix on your iPod, and you might even be able to get through the whole season without even hearing "Grandma Got Run Over by a Reindeer."

You can listen to the mix here.