New York DJ

When many people think about how a DJ enlivens the vibe of an event, they think of beat and rhythm – whether that means these are mixed together in a way that is great for dancing, or, at an event that involves primarily mingling, they are mixed together to create an atmosphere that subtly makes itself welcome with the crowd. However, a DJ’s command of melody and mood – especially with the spectrum wildly different melodies and moods found in the immense variety of music New York City clients often request – can be just as or more important to elevating the level of an event.

When we meet with clients to help them plan the musical flow of an event, many know what they would like the overall mood, or at least part of it, to be. Song meaning and lyrics are often not as important. (For more on lyrics and meaning, go here for our first post in this series). These clients don’t mind if a song has an ambivalent meaning or may have some lyrics that conflict with the mood of their particular event, just that this doesn’t pierce the mood. For example, if a client wants a vibe that features roots reggae tunes to introduce a sunny, mellow vibe, they might not mind if a song here or there has downbeat lyrics, as long as the song fits the overall atmosphere of the event

Mood is important in different ways at different kinds of events. For events that primarily involve mingling – like guest arrivals at fashion shows, or corporate party and wedding cocktail hours and dinners, or in-store promotional events – a mood can be sustained longer and often explored deeper. For events involving dancing, the mood tends to need to be changed more quickly, as crowd feedback to the songs is more direct. If the crowd really likes a change in mood, DJs will likely go with this for a bit, and then after a bit, move on to another mood to keep the anticipation and the energy up. But even here, the mood can be one that can be lingered in. For example, if there is a theme to your event, such as playing 80s music, the DJ can explore the many different sub-moods of this genre, from sexy R & B, to dark synthpop, to edgy punk.

If an event organizer is a bit unsure as to what mood will work best, or if the mood they want to create will work for their guests, we often help by asking what kind of songs the event organizer thinks their guests will like. We can quickly see from the songs or genres given what the most successful moods could likely be, and from there we can work together to fine-tune or introduce new ideas for moods to create based on the organizer’s suggestions.

Where mood is an overall element, melody usually comes into play at events as being the “icing on the cake” of the mood. For example, at events where the primary goal is mingling and conversation, the melody makes the mood more specific – offering a festive, or ethereal, or whimsical (and so on) take on the chosen atmosphere. The beat of a song is what people grab onto, but melody is primarily what keeps people’s attention at these events. Because subtleties of lyrics are often lost in the noise of conversations, and because a repeated beat can get familiar after a while, a satisfying melody is what rises above to be noticed and latched onto from song to song while not interfering with the mingling. (If you’ve ever been in a hip restaurant/bar after around 11 p.m. in Manhattan, you will often hear house-ish music that seemingly only has a beat and nothing else over it – it’s okay to hear for atmosphere, but kind of boring after a couple hours.) In other words, it’s both a good melody and a good beat that makes guests tap their toe or bob their head while waiting for a drink at the bar.

At events that involve dancing, melody is of course more integrated with lyrics and most of all a seductive beat to create mood, but even here, in certain moments, the melody can take the lead. An example of this is when a DJ slyly throws on a cool but obscure cover version of song that he or she thinks the crowd will love. The melody of the original song needs to be somewhat intact for the song to work, especially if the DJ is spinning to crowd that isn’t as adventurous or open to quirkiness as club or bar crowds in, say, the East Village or Williamsburg. Another example is when the DJs spins remixes and mash-ups. Whether at a club or at a corporate party, altering songs too much can be frustrating if it ruins the core instrumental or vocal melodies (like riffs and choruses) a crowd craves when partying. Sometimes the mood of an event is one that will call for mostly non-remixed original versions of songs, and sometimes the mood will demand more severe remixes and stylized effects such as loops or wobble bass drops to keep people’s attention. A great DJ, no matter where they are playing or at what kind of event they are performing, will tune into the crowd quick and find the level of altering melody that will add to the vibe and not take away from it.

Since each song – and sometimes genres – have their own melodies, and what is a satisfying to one group is sometimes not to another is another reason we consult with the event organizer to see what kinds of songs and genres that their guests might like, and from here we can build a playlist that will use melodies in the ways described in the previous paragraphs to their fullest effect, and to ensure a better chance of creating a great event.

Coming next, Part 3: Beat & Rhythm

When we meet to talk with clients about music for their event, often the first thing we notice is that they've already dejectedly decided the music they really like and want to hear won't be able to be played at their event.

It may be a designer in a fashion show thinking that the music she wants to use for her fashion line will be too ethereal a sound to keep the audience interested. Or a couple who loves moody acoustic indie pop but thinks it would be too much of a downer to play a little at their wedding Or an organizer of a corporate party who worries that the employees won’t dance because they tend to like raw Southern hip-hop and their bosses wouldn’t. Whatever the case, whatever the event, it seems this kind of unfortunate premature musical censorship is everywhere.

It often comes from a good place of common sense or consideration, like an organizer at a art opening knowing that prospective buyers might not want to hear his beloved deep cuts of ‘70s classic rock all night long. But some of our clients’ decisions that their favorite songs or genres won’t work comes not from a good place at all, but instead from having met with conventional, unimaginative DJs that tend to work for bigger, more cookie-cutter DJ companies. We’ve heard from these clients that some of these DJs have told them straight up that the only way to get a party movin’ is to play disco all night.

Whatever the reason for clients' doubts in the music they love, one of the first things we tell them – no matter what their event –  is to open up their mind, revisit their CD collection or iPod, and make their “dream list” of songs they want to hear, with no censoring allowed. Put anything in you would love to hear. Not only does it make the process of selecting music easier, but also more fun. It will get you excited about the possibilities of hearing this music, as opposed to nixing songs right away and feeling frustrated that the soundtrack to the event is already not what you would like.

Now, will all these "dream songs" end up making the cut when the event arrives? Sometimes many of them do, sometimes they don't. But what always happens is that when we see these “dream lists” and talk a bit with the client to see what music is most important to them, we can then use our experience in knowing what of these songs will work given the mood that is wanted at the event, as well as what kind of guests will be there, and what kind of structure the event will have. Then we can suggest which songs to keep, which to think about not using. For example, a pair of melancholy indie songs at the more sedate moments in a wedding can feel absolutely right and even moving. So can a set of obscure hardcore punk during the more boisterous moments of a corporate party. And even a little experimental progressive rock can enhance the feeling of an art opening, if played at the right time.

By far, many more of the songs you really want at your event then you ever think you can play are actually able to be fit in, but not only that, they can be made to add to the atmosphere of the event. But to do it, you have to begin by letting the DJ know what you really want to hear. And if that DJ looks at your list, smirks, and says something about how you can't have a party without having "the Y" on your list, well, you know the time has come to find a different DJ.

Often, we’ve seen that clients looking to hire a DJ for an event that includes some sort of dinner portion will be quick to insist on one thing: Though they don’t want music played at dinner that encourages people to dance, they definitely want songs that still feel vibrant, exciting and add something to the atmosphere of the meal.

This is one more of the fears people have regarding the mobile DJ. They fear that dinner music means the DJ will roll out way too much of what many think is some of the most boring or cheesy sentimental music around, like cool jazz saxophone instrumentals that make you feel like you’re on hold, or Mantovani-style orchestra music complete with sleepy walls of violins, or big romantic modern pop polished to a soulless sheen, as “best” done by singers like Celine Dion or Amy Grant. It’s a shame that generations of unadventurous mobile DJs across the country have made this cliché fear often a reality. While sometimes these DJs are simply playing to a crowd or dutifully doling out bad requests, often times these songs are unleashed on unfortunate ears simply because the DJ thinks the songs are actually good, or – because these tunes tend to be slo – the DJ thinks they’re only kinds of music appropriate for dinner.

The great thing about being a DJ in New York City is that most crowds we play for are either a bit familiar with many kinds of music from around the world, or they at least are often more open to hearing more kinds of music, as they’ve heard bits of other culture’s songs and musical styles before, either in their neighborhoods or when out in the city. Here and in the surrounding metropolitan area, it’s hard to be completely sheltered musically.

One of the best examples of a genre of dinner music that we love to spin – and we’ve found that crowd love to hear – is mid-century style jazz samba and bossa nova. As DJs in the heart of New York City, we know Latin music well and often are asked to play different types of it at events. Samba and bossa nova are some of the best genres of Latin music, or any kind of music, to break out at dinner. These two genres have a spare, mellow, tropical sound that often feature mid-tempo acoustic guitars, horns and saxophones, as well as gentle, romantic vocals. This gives many of its songs a dreamy, sultry quality – but yet they rarely veer into too much melodrama or raw sexiness to distract from an elegant dinner. The result is that when we play samba or bossa nova or its recent descendants in modern lounge music and Brazilian pop (which sometimes add subtle touches of electronics to the core mellow mood), we often see guests doin’ a little movin’ around in their chairs. For dinner, activity like this is quite lively – and a sure sign people are enjoying themselves and that the music is adding to their experience. 

The most popular bossa nova song to many ears is “The Girl From Ipanema,” famously performed by Stan Getz, Joao Gilberto and Astrud Gilberto in the mid-1960s. For those seeking something less familiar but with this same kind of sound and pretty melody, a great choice is an instrumental on one of Getz’s other collaborations from the ’60s, this time with legendary Brazilian guitarist Luiz Bonfa, called “Sambalero.” (Getz, Bonfa and vocalist Maria Toldeo are pictured above during a session for the album Jazz Samba Encore!, from which “Sambalero” is taken.) A short, dreamy track with a uplifting sax and guitar melody and a dash of ethereal vocals courtesy of Toledo, it mixes elegance and sultriness perfectly and never wears out its welcome.

An outstanding Brazilian tune that creates a similar mood to “Sambalero” but comes  from 2006 – almost a half-century later – is “Aquela” by Brazilian pop singer Marisa Monte (pictured). This tune, from her album Infinito Particular, is actually an example of Brazilian pop music, but its sound is heavily influenced by samba and bossa nova. “Aquela,” meaning “that one” in Portuguese, is another tight, dreamy tune that has a bit more of a romantic feel than “Sambalero,” and is also more cinematic and sweeping. But its wide, sentimental mood is not created by any sort of lush instrumentation or studio polish, but almost exclusively by the beautifully soaring vocals of Monte. “Aquela” is one of those rare songs whose spare but lovely melody will likely stay in your head the first time you hear it, and might even make you get up from your seat and go over to the DJ booth to ask who sings it.

Have a listen to both…

Luiz Bonfa – Sambalero

Marisa Monte – Aquela

With the holidays over and the two coldest months of the year ahead, now is the time when winter in New York City and much of the country quickly loses its romantic appeal and instead becomes, to be polite, a real drag. Sorry to remind you, but remember, the weather doesn’t really get consistently nice around here again until around the time we have to get our taxes in.

So, to “tropicalize” the atmosphere of events that you may have planned in the next two or three months of our annual struggle through blizzards, slush, and 37-degree rain, here’s two songs that are sunny, cozy, and fun. Both are Jamaican rhythm and blues tunes. If that genre sounds unfamiliar, don’t be surprised. It’s a rather small and obscure style, but fortunately some of its best songs recently have been made much more accessible for those of you who don’t have the time or interest to spend digging in record crates for hours a day by the release of the excellent compilation Trojan Jamaican R & B Box Set. Both songs here are available on the box set, as well as a few other less comprehensive compilations.

Jamaican R & B, born in the late ‘50s, is both like everything and nothing you’ve heard before. It combines shuffling jazz beats, the upbeat horns of what would soon become ska, festive Trinidadian-accented vocals of calypso, and a bit of the sultriness and gritty attitude of rhythm and blues and early rock ‘n’ roll. Most people are familiar with each of these styles, but put together in the right amounts, they create a sound that feels new and fresh and most of all, cozy and friendly.

Both these mid-tempo songs here have pleasantly catchy melodies that will get your snow-stained shoes tapping at any sort of event. “Continental Shuffle,” by Rico and the Matador All-Stars, a brief but swingin’ instrumental with masterfully mellow, pre-ska “skank” of a horn riff, immediately seems to brightens the mood of any room when we play it. The same reaction happens when we spin “Nobody Else,” by Owen Gray and the Jets. With its sturdy piano, its warm, fuzzy saxophones and its sweet calypso-inflected vocals, the song sounds like what Ray Charles might have recorded if he got his start in Kingston.

Have a listen to both; I think you’ll agree they’ll make things feel a little less “January-ish.”

Matador All-Stars – Continental Shuffle

Owen Gray & the Jets – Nobody Else