New York DJ

When many people think about how a DJ enlivens the vibe of an event, they think of beat and rhythm – whether that means these are mixed together in a way that is great for dancing, or, at an event that involves primarily mingling, they are mixed together to create an atmosphere that subtly makes itself welcome with the crowd. However, a DJ’s command of melody and mood – especially with the spectrum wildly different melodies and moods found in the immense variety of music New York City clients often request – can be just as or more important to elevating the level of an event.

When we meet with clients to help them plan the musical flow of an event, many know what they would like the overall mood, or at least part of it, to be. Song meaning and lyrics are often not as important. (For more on lyrics and meaning, go here for our first post in this series). These clients don’t mind if a song has an ambivalent meaning or may have some lyrics that conflict with the mood of their particular event, just that this doesn’t pierce the mood. For example, if a client wants a vibe that features roots reggae tunes to introduce a sunny, mellow vibe, they might not mind if a song here or there has downbeat lyrics, as long as the song fits the overall atmosphere of the event

Mood is important in different ways at different kinds of events. For events that primarily involve mingling – like guest arrivals at fashion shows, or corporate party and wedding cocktail hours and dinners, or in-store promotional events – a mood can be sustained longer and often explored deeper. For events involving dancing, the mood tends to need to be changed more quickly, as crowd feedback to the songs is more direct. If the crowd really likes a change in mood, DJs will likely go with this for a bit, and then after a bit, move on to another mood to keep the anticipation and the energy up. But even here, the mood can be one that can be lingered in. For example, if there is a theme to your event, such as playing 80s music, the DJ can explore the many different sub-moods of this genre, from sexy R & B, to dark synthpop, to edgy punk.

If an event organizer is a bit unsure as to what mood will work best, or if the mood they want to create will work for their guests, we often help by asking what kind of songs the event organizer thinks their guests will like. We can quickly see from the songs or genres given what the most successful moods could likely be, and from there we can work together to fine-tune or introduce new ideas for moods to create based on the organizer’s suggestions.

Where mood is an overall element, melody usually comes into play at events as being the “icing on the cake” of the mood. For example, at events where the primary goal is mingling and conversation, the melody makes the mood more specific – offering a festive, or ethereal, or whimsical (and so on) take on the chosen atmosphere. The beat of a song is what people grab onto, but melody is primarily what keeps people’s attention at these events. Because subtleties of lyrics are often lost in the noise of conversations, and because a repeated beat can get familiar after a while, a satisfying melody is what rises above to be noticed and latched onto from song to song while not interfering with the mingling. (If you’ve ever been in a hip restaurant/bar after around 11 p.m. in Manhattan, you will often hear house-ish music that seemingly only has a beat and nothing else over it – it’s okay to hear for atmosphere, but kind of boring after a couple hours.) In other words, it’s both a good melody and a good beat that makes guests tap their toe or bob their head while waiting for a drink at the bar.

At events that involve dancing, melody is of course more integrated with lyrics and most of all a seductive beat to create mood, but even here, in certain moments, the melody can take the lead. An example of this is when a DJ slyly throws on a cool but obscure cover version of song that he or she thinks the crowd will love. The melody of the original song needs to be somewhat intact for the song to work, especially if the DJ is spinning to crowd that isn’t as adventurous or open to quirkiness as club or bar crowds in, say, the East Village or Williamsburg. Another example is when the DJs spins remixes and mash-ups. Whether at a club or at a corporate party, altering songs too much can be frustrating if it ruins the core instrumental or vocal melodies (like riffs and choruses) a crowd craves when partying. Sometimes the mood of an event is one that will call for mostly non-remixed original versions of songs, and sometimes the mood will demand more severe remixes and stylized effects such as loops or wobble bass drops to keep people’s attention. A great DJ, no matter where they are playing or at what kind of event they are performing, will tune into the crowd quick and find the level of altering melody that will add to the vibe and not take away from it.

Since each song – and sometimes genres – have their own melodies, and what is a satisfying to one group is sometimes not to another is another reason we consult with the event organizer to see what kinds of songs and genres that their guests might like, and from here we can build a playlist that will use melodies in the ways described in the previous paragraphs to their fullest effect, and to ensure a better chance of creating a great event.

Coming next, Part 3: Beat & Rhythm

In our many years of DJ-ing all kinds of events in and around New York City – from fashion shows to weddings to corporate mixers to private parties – we’ve found that it’s always good to throw in a few playful and fun songs that you can bet guests have not heard before, but can immediately like. The genre really doesn’t matter, just as long as the song matches the mood of the event or the part of the event that’s going on at the moment the song is played, and that there’s something about it that makes the guests feel it – whether that means they dance to it, bounce their head a bit during a cocktail hour, or simply smile at it and wonder what the song is.

A reliable way to get this reaction in crowds at almost any kind of event is to mix something exotic with something familiar, and while this is often done through remixes or mash-ups, another great way to do it is by digging up gems of cover songs from the period from about 1950 to 1975, when it seemed a lot of Europe was madly recording their own versions of American rock and roll singles. While German, Polish, Italian and other foreign languages can sound at times great covering rock classics in that they can give them intriguing new atmospheres of many kinds, and while Spanish-language covers seem to always increase the festiveness of an original song, it seems that French covers, at least from this era, have a lock on pulling out from the original versions an impressive amount of both sexiness and playfulness at the same time, but also rarely go too far as to veer into kitsch or over-cutesiness. (Go here to listen to another great sexy French cover recommendation of ours.)

“Excuse Moi Partenaire”, a French language cover by ’60s French heart-throb Johnny Hallyday of a mid-tempo blues-tinged rock tune (originally recorded in 1963 by Johnny “Guitar” Watson, and called “Cuttin’ In”) is a prefect example of this. It’s somewhat unfamiliar of a melody even to American ears, but has a warm, loose feel that’s easy to find room inside to groove with and when you hear Hallyday smoothly croon the title of the song as its cocky first words (words easy to figure out even though they’re in French: “Excuse me, partner”), you immediately will wonder where you’ve heard it – a Quentin Tarantino film? Some Paris lounge compilation CD? Maybe from your parents’ record collection, but the American version of it? Whatever the case, it’s hard not to be drawn into Hallyday’s version of the song, which, like a lot French covers, conjures a more loungey, and suave mood out of the original (which, in in own right is great, go here to hear it) making it equally perfect for background music to tap your feet to while at the bar having a cocktail or sitting down eating dinner, but also for a sly late-night sway with your partner as a party’s wrapping up.

Johnny Hallyday – Excuse Moi Partenaire

We’ve DJ-ed many events where we’ve spun Arabic pop music – from weddings to corporate parties to recently a celebration involving many guests from the United Nations. At these events we often mix a range of styles and time periods - from the Western-influenced songs of modern performers like Amr Diab, Alabina, or Nancy Ajram, to vintage tunes by older but beloved Arabic pop singers like Fairouz, Dalida, or Hakim. Much of the time at events featuring Arabic pop, we find client requests tend to be either from Egypt or Lebanon - for example, all the artists just mentioned are from or have deep connections to one of those two countries. We’ve featured posts on some of these artists - go here to read one, and here to read another. Also, many Egyptian and Lebanese (as well as Moroccan) performers are also featured here in an Arabic music playlist we compiled.

Some of the reason for Egyptian and Lebansese pop being very prevalent comes from the immense popularity of many Egyptian and Lebanese artists around the Middle East – since in particular Egypt at times has been more permissive than other Arabic countries of pop music expression and its themes and performers, more artists have developed there. Also, those who leave the Middle East to settle in other areas of like New York bring their musical tastes with them, and since Egypt is a large producer of Arabic pop, expatriates will likely have heard it and may recall it fondly.

But in a city as big as New York, with so many cultural backgrounds, we don’t always spin Egyptian or Lebanese pop – sometimes we include (and clients request) Arabic pop from other countries from the Persian Gulf area, and we're grateful for this chance to diversify our Arabic pop selections. While performers from Saudi Arabia, Kuwait or Iraq may not dominate the Arabic pop music world, we’ve found there is plenty of excellent artists out there to from the Persian Gulf region to be spun at all kinds of events featuring Arabic music, or dropped in now and then at events not featuring Arabic music specifically if a festive, romantic or exotic vibe is needed to take things in a slightly unexpected direction. Below are some great songs from the Gulf region, most released over the past few years.

“Halla Besh” from Saudi Arabian singer Abdelmajid Abdullah (pictured above), is traditional-sounding – it uses Arabic beats and instruments and a sweeping strings melody instead of the electronic dance elements that many Arabic performers have incorporated into their songs over the past generation – but its grand and orchestral - yet loose - feel make it ideal for a moment when you're kicking off a party, or resuming a dance set and you want to include all generations of guests:

Abdelmajid Abdullah - Halla Besh

Saudi singer Abdel El-Girini incorporates elements of R&B, hip-hop and electronica in “Baheb Ashoufak,” which, while taking a cue from artists like Ne-Yo and Usher from its production, still sounds exotic. It should appeal to fans of both Top 40 American and Arabic pop:

Abdel El-Girini - Baheb Ashoufak

“Shabab We Banat” by Kuwaiti group Miami Band (pictured right) from Kuwait, alternates a sunny calypso and soca vocal with a bright Arabic vocal to create a song with an expansive celebratory and uplifting feel:

Miami Band - Shabab We Banat

“La Titnahad” by Iraqi singer Kathem Al Saher is a great tune that blends Latin-sounding horns with a thick Arabic beat and an impassioned vocal to create a nice and warm celebratory vibe. This song was remixed by British-based world music electronica group Transglobal Underground, so some of your guests may recognize it a bit:

Kathem Al-Saher - La Titnahad

Sirvan Khosravi, an Iranian pop singer who, in 2009 was the first Iranian pop artist to have a song chart in Europe, here performs a tune called “Na Naro” that pulses along with a lush, sexy, late-night house beat and a seductive piano melody, and just might be the most accessible song here to those unfamiliar with Arabic pop:

Sirvan Khosravi - Na Naro

Many clients we've worked with have told us they wanted to use a favorite restaurant for their receptions, but they often find that they aren't able to do it because the restaurant doesn't have the resources to handle wedding receptions, or the price to rent the restaurant is too expensive. Thus, many clients end up going with their second choice - a reception hall with in-house staff. We've been DJ-ing in and around New York City for a long time, and our experience has taught us not every reception hall offers a rushed, generic or "cheesy" feel, but let's just say the image of the reception hall as having "cookie-cutter" services is at times based in reality.

The reception halls often will say they can make your celebration special and one-of-a-kind, but since these venues are designed to pack in many events they usually need to run them with an assembly-line mentality, and we've seen it's not very easy for these halls to pull off a feel of originality. At a restaurant, it's often easier for a couple (or a couple along with their DJ and other vendors) to craft a structure and feel for an event with a more personal style - since venues that don't do weddings every weekend often are more open to being flexible with the elements they recommend including in a reception and how to "flow" them. But, when thinking of choosing a restaurant for their reception, couples ask: can restaurants run weddings smoothly? Is there enough space to dance after dinner? And is it affordable? Well, just like every hall doesn't hold ten wedding receptions at once, we've found through working all over the city for many years that there are many excellent restaurants in and around the city able pull off wedding receptions that satisfy all these criteria - and the best thing is, there's an impressive diversity in styles (and unexpectedly great locations) out there.

In this post, as well as more posts soon to follow, we'll spotlight a few restaurants in and around New York City that are some of the best we've seen over the years for having a wedding reception. We've co-ordinated closely with these establishments and their accomodating staffs, observed guests raving about their food, used their layouts to provide a comfortable space for dancing, and know that the couples we've worked for who've booked these restaurants aren't millionaires. In short, these establishments give couples the whole package if they're looking to hold a reception at a restaurant and do it with style.

Thalassa - This Tribeca restaurant (pictured left), serving Greek and Mediterranean, is sleek and modern in its decor but has just enough exposed brick walls and mahogany wine cabinets to give it earthiness and warmth. The guests always remark how the food is excellent; the staff effortlessly knows how to handle the increased pace, coordination, and larger scale of a wedding; the managers are flexible with timelines and structuring the special moments of the reception like entrances, first dances, etc.; and after dinner, the space is just the right size to accommodate a decent-sized dancing area along with a portable bar nearby. For bigger parties, or simply for added flexibility in planning, there is also a downstairs wine cellar big enough to be used for either a lounge, dining room, or a dancing area. Go here for a sample of events we’ve DJ-ed at Thalassa over the years. Their website is www.thalassanyc.com

Golden Unicorn - Just south of Thalassa, in Chinatown, is the Golden Unicorn (pictured right), a gourmet Chinese restaurant that offers some of the best Chinese food in the city. This isn’t your typical food you may know from the corner Chinese place either. This is much more upscale and attractively-prepared. Dinners here for receptions feature an over 10 course meal of what essentially are small plates for each guest of more exotic and eclectic Chinese food. Its taste is always extremely delicious and accessible to even conservative palates - we know, as we've been there before watching hundreds of people of all cultures really enjoying the food. The courses come not too fast or not too slow, but just right - a clear sign that the restaurant is very used to handling wedding receptions. The venue’s atmosphere is in places grand and traditional, with plenty of red and, well, golden, creatures like unicorns and dragons present. But because most of this decor is centered around the dancing area, it makes the vibe feel very festive and fun, as the lights go down and people pack this part of the space. Of course, the restaurant is a great venue for Chinese weddings or multi-cultural weddings with a Chinese side, but it's a credit to the atmosphere and quality of the food that we've been here not just for Chinese weddings. For its slight grandiose atmosphere, the restaurant is so down-to-earth and friendly in terms of the staff's attitude. The managers we’ve worked at the Golden Unicorn also are able to help with Cantonese and/or Mandarin translations along with MC's if extensive translations are needed throughout the event, as some of the events we've done here have gone beyond the basic Chinese announcements that we often use in our MC-ing at Chinese weddings. Go here for a sample of events we've DJ-ed at the Golden Unicorn. Their website is www.goldenunicornrestaurant.com.

Riverview - This cozy but slyly chic restaurant (pictured left), located on the waterfront on the border of the Astoria and Long Island City neighborhoods of Queens, is a true hidden gem. It's located in a quiet, pretty area that day or night gives you spectacular views of the midtown Manhattan skyline; there's a broad-ranging, eclectic menu of food that always tastes fresh, a breezy, ethereal atmosphere that mingles angular modern decor with organic touches like a variety of flower and small tree branch arrangements; a stylish circular lounge/bar area; and a dining room that is both elegant and casual. Also, there's a room off to the side of the dining room where wedding ceremonies can be held. We and our clients have worked with the staff here and the managers are extremely flexible at planning a reception structure that fits any style, from "indie" or eclectic to more traditional or formal. The openness of the dining room also makes the transition from dinner to dancing very easy for guests. Go here for a sample of events we've DJ-ed at Riverview. Their website is www.riverviewny.com.
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