Freddie King – Now I’ve Got A Woman
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Where Should You Start When Deciding What Music To Include at Your Event? Start With Your “Dream List” of Songs
June 29, 2010
When we meet to talk with clients about music for their event, often the first thing we notice is that they've already dejectedly decided the music they really like and want to hear won't be able to be played at their event.
It may be a designer in a fashion show thinking that the music she wants to use for her fashion line will be too ethereal a sound to keep the audience interested. Or a couple who loves moody acoustic indie pop but thinks it would be too much of a downer to play a little at their wedding Or an organizer of a corporate party who worries that the employees won’t dance because they tend to like raw Southern hip-hop and their bosses wouldn’t. Whatever the case, whatever the event, it seems this kind of unfortunate premature musical censorship is everywhere.
It often comes from a good place of common sense or consideration, like an organizer at a art opening knowing that prospective buyers might not want to hear his beloved deep cuts of ‘70s classic rock all night long. But some of our clients’ decisions that their favorite songs or genres won’t work comes not from a good place at all, but instead from having met with conventional, unimaginative DJs that tend to work for bigger, more cookie-cutter DJ companies. We’ve heard from these clients that some of these DJs have told them straight up that the only way to get a party movin’ is to play disco all night.
Whatever the reason for clients' doubts in the music they love, one of the first things we tell them – no matter what their event – is to open up their mind, revisit their CD collection or iPod, and make their “dream list” of songs they want to hear, with no censoring allowed. Put anything in you would love to hear. Not only does it make the process of selecting music easier, but also more fun. It will get you excited about the possibilities of hearing this music, as opposed to nixing songs right away and feeling frustrated that the soundtrack to the event is already not what you would like.
Now, will all these "dream songs" end up making the cut when the event arrives? Sometimes many of them do, sometimes they don't. But what always happens is that when we see these “dream lists” and talk a bit with the client to see what music is most important to them, we can then use our experience in knowing what of these songs will work given the mood that is wanted at the event, as well as what kind of guests will be there, and what kind of structure the event will have. Then we can suggest which songs to keep, which to think about not using. For example, a pair of melancholy indie songs at the more sedate moments in a wedding can feel absolutely right and even moving. So can a set of obscure hardcore punk during the more boisterous moments of a corporate party. And even a little experimental progressive rock can enhance the feeling of an art opening, if played at the right time.
By far, many more of the songs you really want at your event then you ever think you can play are actually able to be fit in, but not only that, they can be made to add to the atmosphere of the event. But to do it, you have to begin by letting the DJ know what you really want to hear. And if that DJ looks at your list, smirks, and says something about how you can't have a party without having "the Y" on your list, well, you know the time has come to find a different DJ.
Try These Jamaican R & B Tracks to Warm Up Any Winter Event: Rico & the Matador All-Stars, “Continental Shuffle” and Owen Gray & the Jets, “Nobody Else”
January 11, 2010
With the holidays over and the two coldest months of the year ahead, now is the time when winter in New York City and much of the country quickly loses its romantic appeal and instead becomes, to be polite, a real drag. Sorry to remind you, but remember, the weather doesn’t really get consistently nice around here again until around the time we have to get our taxes in.
Matador All-Stars – Continental Shuffle
Owen Gray & the Jets – Nobody Else
Fresh Oldies: Nappy Brown, “Little By Little” & Ella Mae Morse, “Give a Little Time”
September 30, 2009
At most kinds of events at which we perform, we’ll often mix in some bouncy “oldies” from the 50s or 60s, whether the genre is a major one like rock, soul and jazz, or is another, slightly lesser-played style, such as calypso, doo-wop or rockabilly.
We find that when we play these oldies, the songs tend to pleasantly surprise people and give the vibe of the event a touch of sentimentality and fun, as often it’s not just those in the crowd who remember when these the songs were released that will respond, but also those younger as well, as they may recall these classic songs from films or may simply enjoy the spirit of the time that the song evokes.
However, many oldies simply can feel stale due to decades of being overplayed, or from being overused in films and commercials. Sadly, one of the best examples of this is James Brown’s “I Got You (I Feel Good).” When you hear that song these days, it probably brings to mind images of mundane household products like a Dustbuster instead of a vision of an awesome hip-shakin’ concert in the mid ’60s at the Apollo Theater. And while we find at events like weddings or corporate parties, yes, crowds tend to respond more to songs they know, there’s always room – especially at cocktail hour and dinner – for spinning a few oldies that are more obscure, as long as they have a great rhythm and melody.
Two lost gems from the mid-50’s that were ahead of their time and that sweeten the atmosphere of any event where there’s a bit of sentimentality involved like weddings, birthday or anniversary parties, and even some types of fashion shows, are “Little By Little” by Nappy Brown, and “Give a Little Time” by Ella Mae Morse. Both songs are short, fun bursts of bouncy melodic pop that measure up to any of the better-known rock and R & B classics of the time, and will make you think you’re suddenly hearing an undiscovered classic from, in the case of the former tune, a Caribbean-sounding Ray Charles, and, in the case of the latter, a rockabilly Ella Fitzgerald.
“Little By Little,” with its upbeat lyrics about a guy slowly but steadily falling in love, effortlessly blends touches of blues, gospel and R & B to come quite close to the sound of what in several years would become soul music. And while this early version of a soul-ish sound is impressive, on top of it, Brown and his musicians add in a touch of Caribbean calypso to the song, giving it a sunniness that makes it not just a soul precursor, but something all its own.
“Give a Little Time” (later titled “Give a Little Time to Your Lover”), a sassily-delivered piece of advice for the guys out there, also seamlessly fuses genres that at the time were just beginning by other artists to be blended into rock and roll. In this song, there’s a dash of swing backing rhythms, barbershop-quartet style crooner pop, R & B vocals, and even a revving up of some rockabilly-ish guitars here and there. What really makes the song memorable, though, is Morse’s smooth, silky, but at the same time crisp and powerful voice. When you hear how she belts out the chorus to the tune, you’ll wonder why she wasn’t ever a household name.
Have a listen to both…
Nappy Brown – Little By Little
Ella Mae Morse – Give a Little Time








April 20, 2011
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