New York DJ

When clients are having events that involve mainly modern lounge music - such as cocktail mixers, corporate meet-and-greets, or new product showcases - they often know the music style they want, but can't exactly describe it. They'll say "chillout” or “ambient” or “background.” But they usually add, right after, that they don’t want it to be boring, as if modern lounge music implies boring.

And while that may not be true, clients are right to be concerned. We’ve all been to places - cocktail parties, restaurants, retail stores - where the background music is a monotonous mid-tempo beat with nothing more to it, so it’s no surprise that when it comes to planning an event that includes new electronic lounge music, many think there’s a thin line between captivating and forgettable.

We've found over the years of DJ-ing at events in and around New York City involving mostly lounge music that the songs should elevate the atmosphere, but at the same time, not take it over. The purpose for these cocktail-driven events is firstly be able to converse comfortably and - with the exception of a head bounce here or a hip shake there - have the music make you want to continue that conversation, not get in the way of it. When we tell this to clients, they say that description is exactly what they were trying to say they wanted from the music. For a lot of DJs who aren't experienced with it, though, lounge music like this - that doesn’t overpower but isn’t anonymous, either - is some of the most difficult to find.

Many DJs, when it comes to spinning ambient music at any kind of cocktail party, play a mix of songs that have the lush, sleek afterparty vibe of CD compilations popular over the past decade, such as the Café Del Mar or Buddha Bar series. While these compilations have some great tunes, they are made mostly for afterparties - meaning when the main party is over. When this music is played as a party is just getting revved up, it often feels too chilled-out, or not upbeat enough. This is where the concern that new lounge music is boring comes in - clients often tell us they’ve been in that situation as a guest a lot, and don’t want it replicated at their party.

The great thing is, there are plenty of songs we have found over the years - and we continue to find every year - that satisfy this “sweet spot”, but it takes a lot of searching to locate it.  You often won’t find much of it on the popular "chill-out" compilations mentioned above. You have to dig deeper into the genre, and sometimes outside of it entirely, to find that perfect lounge tune that elevates the vibe of these type of cocktail-driven parties to create a festive, or sexy, or whimsical mood for a bit, but that doesn’t ever "overdo it" and become the center of everyone's attention.

Below are three modern lounge songs that are great examples of this feel, and that each work because of different elements - showing that even within the narrower range of upbeat yet unobtrusive lounge music, there is a spectrum of sounds and atmospheres. The first, J. Axel’s “Every Part of the World,” uses a subtle but catchy melody and hint of airy vocals to create a sense of sexy rising energy. The second, Gerardo Frisina’s “Gosto De Que E Bom,” features a sly samba vibe that’s festive but never overwhelming. And the last song, a remix by Fort Knox Five of Torpedo Boyz’ “Are You Talking to Me,” takes a vintage-sounding R &B vocal riff, along with some organ and horn riffs, and deftly uses them to energize the song's beats and give the tune a touch of grittiness and warmth.

J. Axel - Every Part of the World

Gerardo Frisina - Gosto De Que E Bom

Torpedo Boyz - Are You Talking to Me??? (Fort Knox Five Remix)

Maino's "Million Bucks" is a gem of a mainstream hip-hop tune that does just about everything: It's gritty enough to appeal to fans of edgy hip-hop; it's melodic enough and its rhymes are positive enough to make it not too harsh for more conservative listeners; and its sunny, laid-back beats are bouncy enough to likely appeal to most of those in between. This means the song not only can appeal to a wide spectrum of guests, but can also be used at many kinds of events, and during many parts of events.

A Brooklyn rapper who last year released his debut record If Tomorrow Comes…, Maino collaborated with hip-hop producer wunderkind and fellow rapper Swizz Beatz on "Million Bucks," one of the album's singles. Often Swizz's sound – he created the well-known anthemic siren-and-synth beats in DMX's classic hit "Party Up (Up in Here)" – is all about bigness and exuberance, and "Million Bucks" is no different, as Swizz gives the tune a feel-good foundation, with subtle background whooping and cheering under the vocals that makes you feel you're in the middle of a great party. It's over this vibe that Maino lays down not an ode to all the money he has and how superior it makes him, but instead a positive, deftly-rhymed rap about wanting to give away money because he feels so fortunate about his life and the time he lives in.

Overall, the song exudes an infectious, "hands-in-the-air" celebratory feel that makes it sound like the slightly grittier cousin of Kanye West’s hit from a couple years ago, "Good Life." (Go here for a post about the great versatility of that song.) Though it's unfortunate "Million Bucks" never reached the heights on the charts that "Good Life" did, this does mean that "Million Bucks" can most assuredly be pulled out at your event and still feel fresh to your guests.

As DJs in New York City, we find that there's no shortage of great sexy and fun hip-hop tunes to spin for dancing, or for use as models strut down a runway at a fashion show, but its harder to find hip-hop like songs "Million Bucks" that are "big" enough that they work for dancing but are also "chill" enough that the songs don't feel "in the way" if your crowd are sipping drinks near the bar. Also, when you're not DJ-ing for a crowd that knows its hip-hop well, to play a set of it at any time other than for dancing is sometimes tough, as often, unless there's a strong melody throughout, the rhymes are lost behind guests' conversation volume. And as DJs, we don’t want to have to turn things up too much if, in the moment, people want to talk and relax. However, with "Million Bucks," there's the prefect combination of a melodic chorus and a tight, crisply-delivered rap that makes it the rare song that's completely at home at the mellower parts of an event, as well as the more energetic parts. And to create a great song like that in any genre is worth quite a lot.

Have a listen…

Maino (ft. Swizz Beatz) – Million Bucks

At most events that we spin at in New York City and the surrounding metro area – fashion shows, private parties, weddings, corporate mixers, etc. – the photographer is the vendor that we deal with closest. We all know the photographer goes into action when guests are dancing, singing along to a favorite tune, or doing something a bit more unique, like dusting off their breakdancing moves to an old-school hip-hop classic. But the photographer also reacts to the DJ in less obvious ways – as when the MC announces a speech, or when an unannounced moment from the event's schedule is set to occur on song's cue.

Because the photographer is often working in reaction to the DJ, if you're organizing an event, you need to ensure the photographer you hire doesn't interfere with the DJ's performance, as this could prevent the flow of the event from being as smooth as it could be. This does not just apply to an amateur or a moonlighting shutterbug friend you've hired – it can apply to those who have been working at their craft for a long time, as sometimes even these professionals can be inflexible in their ways. Now, we're usually not cynical about photographers – most of the ones we've dealt with at a wide range of events in many years of DJ-ing in and around New York City have been a pleasure to work with. But here and there we do encounter some that, well, don't exactly have their lens caps screwed on right.

Here's the some of the most awkward and problematic things we've seen photographers do – some coming from being too aggressive, others from being too passive – that has directly interfered with our performance, and often, with the flow and feel of the event as a whole:

1) Too Many Group Shots – This is the tactic that we've found will kill the mood on the dancefloor the most, and also the most obnoxious. Whether the photographer is instantly rounding up guests for a group shot as soon as guests begin to sing along or dance close together to a song, or if he or she is being even more obnoxious and calling everyone off the dancefloor into a whole other room, or outside to the front of the venue, for a group shot (yes, we have seen this last example actually happen), it's easy to see how even one moment like this ruins any momentum that is going on to the music. Not to say that it deprives guests of enjoying the rest of the song. And when you're dealing with an event like a more low-key event like a cocktail mixer or a client meet-and-greet, it might even harm things more, because if a few small pockets of dancing break out, a photographer breaking in to bark orders to assemble for a shot might permanently end any more fragile attempts at a little booty-shakin.'

2) Not Aware of Event Schedule – Though the schedules of event are often not running exactly on time, they usually won't vary wildly from a timeline that has been made at least a day or two before the event. This is why it is surprising to us when photographers approach five minutes before the start of an event and ask when the moments will be happening when they are needed. We're happy to go over it with them quickly, or show them our schedules. But if they need more time to discuss it, or re-arrange it, or having to keep reviewing it, this takes away attention we need to put on our job of playing music when, if they had the schedule and studied it a bit in the first place, they wouldn't need to co-ordinate with us as much, or could have done it with us earlier.

3) Smothering the Guests – Of course a photographer doesn't want to miss great or unique moments on the dancefloor, but if they keep immediately jumping in at every pair of guests that throw their hands in the air, it often makes guests – especially with more shy crowds, or people who want to dance a little at more low-key events – reluctant to "let go" like they may want. Also, smothering-by-camera may not be a tactic always motivated by the photographer’s enthusiasm to get every shot, but instead to get a bunch of shots quickly, so he or she can begin taking the night off early.

4) Using the DJ as a Concierge – We're happy to put the photographer's bags behind our DJ set-up, or give them a copy of the schedule of the night and go over it briefly, but if a photographer asks us to do things that require us to neglect our job just so they can relax a bit more, such as wanting us to run into another room and get them from their dinner when they're needed next (yes, this was asked of us recently by a photographer), that's beyond the call of our duty, and way below the call of theirs.

5) Not Allowing "Picture-Free Time" – Toward the end of the night, hopefully all the photos have been taken that are needed, and the guests can have some time to simply move around freely on the dancefloor with no strobes popping, light boxes glaring, or tripods to awkwardly dance around. Now, if a photographer is going to be at the event the entire time, it's great to have them ready in case a great shot develops. Yet, often photographers will shoot an event relentlessly from beginning to end, regardless of the size or uniqueness of a moment, and this can often stifle the mood at the time that the crowd should be at its most loosened up.

Luckily, to avoid each of these potentially disruptive situations, you don't need to do much more than to clarify to your photographer these reasonable expectations – that you don't want group shots done when the dancing is at its peak, that he or she will be getting a copy of the schedule and they should know when they need to be present, and that you expect he or she will not be obnoxiously "in the face" of guests all night. Just the mentioning of this will likely eliminate any tendency a photographer might have to do things like those mentioned above, and the flow of your event will be natural and smooth.

With some genres of music, a DJ is able to almost put a blindfold on and pick a song that most people in a crowd will like. Current top 40 hip-hop is one of these styles, as is mid-century jazz standards – these genres may sound a lot different and may often be used for different moods, but since so many songs from each of these styles are well-known, sociable, and often made for dancing, there’s a lot of great options to choose from. But with other genres, a DJ doesn’t have this luxury, and needs to comb through a lot of music before they are able to find a song that feel right for the moment.

Unless you’re having a theme party involving it, classic rock tends to be one of these genres. Some people might say it doesn’t have any place at an event, since the harder kind of classic rock is too full of ear-piercing electric guitar noodling, or since the progressive rock within the style is too full of clunky and awkward fantastical themes. While we have found through years of experience being DJs in New York City that classic rock does indeed have a place at events, we have seen that you do need to be quite careful about what songs you pick – Zeppelin may rule, but “Dazed and Confused” might daze and confuse most guests at most events, and not many women have ever danced to Rush. However, if you’re looking for a sexy, unpretentious vibe that will  energize a wide range of ages at an event, some deftly-chosen classic rock songs can absolutely hit the spot.

At many events there are classic rock staples that are played, like Lynyrd Skynrd’s “Sweet Home Alabama” or AC/DC’s “You Shook Me All Night Long.” We’ve put together a playlist on iTunes of 25 songs that span the genre, though it digs a little deeper and wider, and includes songs you know but don't hear everywhere – many of which we’ve found enliven crowds at all kinds of events, and at all kinds of moments during events.

Classic rock as a style is rather loosely defined, so we’ve gone with what most radio stations and fans have come to define it as – roughly rock a bit “heavier” in sound (and sometimes theme) than pop, and released during the 20-year span from after the Beatles’ early years in the mid ‘60s, to the rise of glam metal in the beginning of the ‘80s. That may sound a bit restrictive, but if you listen to the list you’ll find a surprising range of sounds – from the festive salsa feel of Santana’s “Oy Como Va” to the new wave vibe of The Cars’ “Let’s Go” to the crunchy riffs and rapid-fire lyrics of Aerosmith’s ode to bad-ass cool, “Walk This Way,” a tune now forever linked in most people’s minds to old school hip-hop thanks to the mid ’80s re-working of the song by Run DMC. There’s also some stuff that some might think is more pop, and falls just outside the borders of classic rock, like the Turtles’ “You Baby” and Blondie’s “The Tide is High,” but we’ve found these songs work well in a classic rock block of music, so we included them. But don’t worry – there’s multiple Beatles, Stones, and Led Zeppelin songs on the playlist, too.

We’ve arranged the playlist in the order below, with roughly with the more mellow stuff in the first half, and the more “party” stuff in the second. Have a listen here, dude…

1. Fool in the Rain – Led Zeppelin
2. Get Back – Beatles
3. She’s a Rainbow – Rolling Stones
4. Ooh La La – The Faces
5. You Baby – Turtles
6. Let’s Go – The Cars
7. Beautiful Girls – Van Halen
8. Can’t Explain – The Who
9. Day Tripper – Beatles
10. Swingtown – Steve Miller Band
11. Brass in Pocket – Pretenders
12. Hey Hey What Can I Do – Led Zeppelin
13. Southern Cross – Crosby, Stills & Nash
14. Sugar Magnolia – Grateful Dead
15. Instant Karma – John Lennon
16. The Tide is High – Blondie
17. Miss You – Rolling Stones
18. Long Train Runnin’ – Doobie Brothers
19. Oy Como Va – Santana
20. La Grange – ZZ Top
21. Walk this Way – Aerosmith
22. Action – Sweet
23. Radar Love – Golden Earring
24. Surrender – Cheap Trick
25. Rock and Roll All Nite – Kiss