New York DJ

A Mix of Sunny, Laid-Back Hip-Hop to Add Some Bounce to Your Event’s Cocktail Hour

When guests arrive at an event and grab their first drinks, many years of DJ-ing have made me know that the music that goes best with most cocktail hours are songs that have a vibe that's upbeat and fun, but not overpowering - regardless of the kind of music being played.

I'm not talking about "chill-out" music, though. Whether it's vintage or new R & B, or the more recently popular genre of electronic lounge music such as those tunes featured on the seemingly endless editions of the Bhudda Bar CD compilation series, a chill-out vibe often has too much of an after-hours sexiness or a spacey ethereal feel to totally fit with cocktail hour. Usually, cocktail hour is the part of the event where guests only begin to interact, much less start to become a bit tipsy and become more prone to engaging in the kind of activities for which the chill-out vibe would be more appropriate. (You know what kind of activities I mean.)

I think that cocktail hour goes best with music that isn't "all party," but also isn’t "all chill," either. Often at events I attend as a guest I find the DJ is playing one or the other - being too harsh with aggressive dance music, or too mellow with the electronic dreamy stuff. What people seem to really respond to at our events over the years had been the sweet spot in between - music with an easy groove, a pronounced melody, a catchy chorus, and, as a bonus, lyrics that are light, fun or positive. A song about celebrating some hard-earned good fortune that you can bounce to a bit as you head to the bar to refill your drink often works magic for the vibe during cocktail hour, be it in a ballroom or at a rooftop gathering. The goal of a great cocktail hour is, at most events, not to get people dancing, but to get them primed for it. Songs with this light, upbeat, melodic vibe put it in the heads of the guests that the party is rampin' up, and dancing will soon follow. Basically, the music for cocktail hour should a bit of a tease.

The tricky thing is, while there's long been a lot of great songs with a mellow, after-hours feel in both vintage and new R & B, as well as a growing number over the past 20 years in all kinds of electronic lounge music, the amount of songs that have this "rampin' up" quality aren’t as easy to find in any genre. And to those not that familiar with hip-hop, you might think that there's even less, as the media coverage of the genre seem to only focus on its most crude examples, like groups and songs with only booming beats and profane lyrics.

But if you look around a bit, hip-hop tunes with an airy, melodic touch are not that difficult to find. And it's worth it, too, as often hip-hop songs of this type does the most to bring out the hip-shaking during cocktail hour - not just because these mellower hip-hop songs are usually fun and a bit sexy, but because older guests will many times recognize parts of the songs as well, as hip-hop artists will often use deftly-chosen samples of beats and melodies from familiar soul and funk songs from a generation or more ago.

I've put together an iTunes mix of bouncy, upbeat, but rather mellow hip-hop songs that we've found work for us during cocktail  hour and exactly fit the vibe of "rampin' up." Included is wide range of hip-hop styles, from the relatively newer genres of crunk (which tends to feature a lot of infectious call-and-response choruses and a lyrical obession with partying) and Southern rap (which tends to put a stylized lazy slurring on words and rhymes); California G-funk, which, with it's slower tempo and spacey synth riffs, puts a laid-back, sun-drenched spin on ganstga life; old-school rap, with its disco samples, record-scratching DJs and freestylin'-on-the-streetcorner MCs; underground and alternative hip-hop with a less aggressive, often humorous and acoustic touch, from De La Soul to newer artists in this genre like Lyrics Born; a mellower side of the often sharper-tongued New York/East Coast-style hip-hop; and more radio friendly "pop" hip-hop, from Will Smith in the early '90s to Jamie Foxx and T-Pain's new hit single "Blame It."

So get yourself some gin 'n' juice, and listen to the mix here.

Indian Bhangra Music: A Festive, Increasingly Popular Genre to Consider Including at Your Event

With the massive popularity and acclaim of Slumdog Millionaire - the film set in the Indian city of Mumbai that won this year's Best Picture at the Oscars - and its celebratory anthem "Jai Ho," the Indian music genre of Bhangra has entered the American mainstream like never before. As a DJ who knows Bhangra and enjoys playing it at events when I can, for me this is exciting - it means many more people will not only be familiar with this type of music for the first time, but will also likely enjoy hearing it and dancing to it for the first time as well.

While this newfound familiarity may be fortunate, I realize many of you planning events will not suddenly now be confident with a DJ spinning Bhangra for your guests, especially if you know none of those guests have any or much exposure to Indian music. Though our company has been spinning Bhanrga for years, we still appreciate the opinion of those who think it will not "go over" at their event. However, if done in delicate way, and by including accessible Bhangra in the song selections, the increasing enthusiasm everyone seems to have for the genre (not just in the last year, but for about a decade now) can be used to add a touch of exotic - and now suddenly hip - flavor to your event.

First, a little background: Bhanrga refers to a style of drum-based folk music often accompanied by a single-stringed, high-pitched guitar, and the genre originated in the northern Indian state of Punjab. (Bhangra also refers to a form of dance that is performed to the music.) In the U.S., the sound of Bhangra music is probably most familiar to those from hearing hip-hop artists mix it into their songs in rougly the last decade or so. In 2001, Missy Elliott’s Top 40 hit "Get Ur Freak On" used a bhangra guitar riff, and two years later, Jay-Z had a Top 40 hit with a remix of a song called "Mundian to Bach Ke (Beware of the Boys)" where he rapped over singing by the song's original artist, Panjabi MC. "Mundian" (listen to the song below) also featured a high-pitched Indian guitar riff, as well as use the theme of the '80s TV show Knight Rider as a surprisingly potent danceable backbeat. The songs featured in relatively popular 2002 British film Bend It Like Beckham also no doubt introduced many to the sound of Bhangra for the first time as well.

But with the recent popularity of "Jai Ho" from Slumdog Millionaire (the song won the Academy Award for Best Original Song), Bhangra has seemingly connected with its largest American audience yet. "Jai Ho" (the words apparently mean, roughly, "may you have victory" in Hindi) is featured in the film over credits in a large, intense dance sequence, and is sung by Bhangra artist Sukhwinder Singh and composer A.R. Rahman. The song (listen to it below) has a Bhangra drum-and-vocal foundation, but is also quite a multicultural mix of other elements: the lyrics are at times sung in Hindi, Urdu, Panjabi, and Spanish; there's dramatic violins; there's even the so-in-vogue robot-ish vocoder vocals (popularized over the past few years by the suddenly ubiquitous hip-hop artist T-Pain). And "Jai Ho" has recently been released as a single remix with English lyrics and featuring vocals by recent Top 40 mainstays the Pussycat Dolls. This reworking of the song quickly climbed up the charts.

Guests to an event may indeed recognize these versions of "Jai Ho," and it's fairly infectious as a dance song. Most important, because it's extremely well-known, it will likely bring people out to the dancefloor regardless of if they know how to properly dance in any sort of Bhangra style. While this may be encouraging for you to play the song, you may wonder if anything else can be played before or after "Jai Ho" for your guests instead of this isolated burst of Bhangra. Well, this is where the delicate approach to introducing Bhangra to your guests comes in.

First, the aforementioned hip hop songs are great lead-ins and follow-ups, as they sound much more hip-hop than pure Bhangra, which should mean that a crowd will not be intimidated and will feel comfortable dancing. If guests are feeling the Panjabi vibes, the DJ can add in some of the more infectious tunes from the Bhanrga-centric soundtrack to Bend it Like Beckham, such as "Darshan" by B21, or other catchy Bhangra like it, such as Sukshinder Shinda's hip-hop-influenced "Panjabi Clap." Also great is to try a more mid-tempo traditional Bhangra song, like "Hey Jamalo (Tootak Tootak Tootiyan)" by Malkit Singh (pictured), considered the "King of Bhangra." (Listen to his song below.) If guests still want more, the faster-paced but sublimely goofy "Tutak Tutak Tun" (which, a few years ago became a hit as an internet video) by Daler Mehndi might work to take the intensity up a notch.

The important thing to remember, as I emphasized in an entry I recently posted on salsa, is that the songs be accessible – easy to dance to, fun, upbeat – and therefore, guests who aren’t very familiar with the genre will be not be intimidated by their "foreignness," which is something which those of us familiar with world music need to always be sensitive toward.

So next time you're planning an event - be it a wedding, corporate party, fashion show - don't be afraid to have the DJ pull out some Bhangra for the guests. If accessible songs are chosen, and played at the right time at the event, this genre quite new to many American ears will do wonders to elevate the mood of your celebration.

Jai Ho

Mundian to Bach Ke (Beware of the Boys)

Hey Jamalo (Tootak Tootak Tootiyan)

Our Most Well-Received Top 40 of 2008 – and the Place of Current Radio Hits at Your Event

While it’s rare that we spin exclusively current Top 40 at any event, it’s also rare to not play several current Top 40 songs at an event, either. While many of us - especially here in New York City - have our pet preferences for music we’d love to hear at an event, be it in the background over a drink, or that would quickly get us out to the dancefloor, there’s a few genres of music out there where cultures and genders and ages can meet happily. One of the biggest of these is Top 40 – basically, the ubiquitous pop, rock, R & B and hip hop tunes that you hear on the radio, blaring from a passing car on the street, or being pumped down at you from the ceiling of a Rite Aid.

Some people are totally at ease with Top 40 and love featuring it at their events, but, this being a city of many tastes, opinions and cultures, others have a negative or more complex relationship with this music: Some look down on it and think it’s all shallow. Some like a lot of it, but only after a certain number of drinks loosens them into open-mindedness. And some have to firmly emphasize that they like only one or two mainstream artists, but that's it, and the rest, as I've often heard this kind of person say, are crap. Now, I understand. Those who are a bit reticent toward Top 40 have a good point about its disposability and its seemingly cynical focus-grouped origins – many of these songs are quite bland, or, because the songs are often played everywhere, when you hear a good one, you may quickly tire of it from hearing so much.

But, just like Hollywood will often get it right and produce a couple of great mass-market blockbusters every year that most of us agree are very good, there’s always more than a handful of Top 40 tunes from every year that are more than just guilty pleasures or songs you will only let yourself enjoy when you’ve had a few too many drinks. Sometimes, these radio-friendly hits have great dance beats, fresh and catchy melodies, a new and exhilarating sound, a fun or sexy feel, or all of these qualities. Yes, it might be hard for some of the Lower East Side or Williamsburg hipsters to admit, but songs targeted for mass consumption are quite good at times, and their accessibility, simplicity and “bigness” are often exactly what is needed to liven up an event, and bring different types of people together to so willingly share a vibe - whether it’s a song that gets the hips moving at a cocktail hour, provides lyrics to sing along with at a dinner, or makes a lot of people rush out to the dancefloor at once.

Here’s 20 of the songs released in the past year or so that have really proven to excite the crowds we’ve spun for at all kinds of events – from West Village fashion shows to multicultural weddings, from huge midtown corporate parties to smaller, more exclusive private events. There is some variety to the genres here as well - though dominated by R & B, some crunked-out southern hip hop (Lil' Wayne), retro British female soul (Duffy) and indie rock (Ting Tings) also made the list. As a bonus, most of these songs will likely continue to go over well for the early part of 2009, and perhaps some will have a shelf-life that’s even longer. And our winners are (in no particular order):

1) Single Ladies (Put a Ring On It) – Beyonce
2) Dangerous – Kardinal Offishall ft. Akon
3) Human – Killers
4) Forever – Chris Brown
5) Disturbia – Rihanna
6) Don’t Stop the Music – Rihanna
7) Got Money – Lil’ Wayne ft. T-Pain
8) A Milli – Lil’ Wayne
9) Shut Up and Let Me Go – Ting Tings
10) Paper Planes – M.I.A.
11) Bleeding Love – Leona Lewis
12) Mercy – Duffy
13) Womanizer – Britney Spears
14) Green Light – John Legend ft. Andre 3000
15) American Boy – Estelle ft.Kanye West
16) Whatever You Like – T.I.
17) I Kissed a Girl – Katy Perry
18) Hot & Cold – Katy Perry
19) Just Dance – Lady Gaga
20) No Air - Jordin Sparks

Great New York City Songs for Your Event - At Any Time of Year

Well, the New Year is almost here and along with midnight kisses, champagne, and Auld Lang Syne often comes the tradition of watching the ball drop in Times Square. So with New York City in many people's mind's tonight, we thought this a perfect time to bring you a mix of great New York City songs for your events to not just feature at year-end events, but throughout the whole year.

Often at events located in or near the city, no matter what time of the year, we find that playing a few songs that reference New York in some way add an extra sentimental touch, both for those who live here or nearby, and those who have come to the event from out of the state or out of the country. The great thing about the city is that there's been so many songs in so many styles written about it, so therefore we've chosen songs are from a wide range of genres - jazz, soul, rock, folk, indie pop, reggae, hip-hop, merengue, and more. The songs are also from a wide variety of moods, some quiet, some loud, some in between, so you'll find many songs here to everything from a small dinner gathering to a huge corporate party. Many of these songs even helped define these genres they come from. Some of these are classics you've heard many times but still love and would want to hear many more times, some are newer and likely completely unfamiliar, some are only songs you want to hear when drunk, but all feature the city as a central part of the tune and capture an essence of the Big Apple in their own memorable way.

Here is the list of the songs included in the mix (arranged in a consecutive order, generally, of rising party-ability):

1. Take the "A" Train - Duke Ellington
2. Let Me Off Uptown - Mel Tormé
3. The Brooklyn Bridge - Mel Tormé
4. Manhattan - Ella Fitzgerald
5. Autumn In New York - Frank Sinatra
6. Spanish Harlem - Ben E. King
7. Brooklyn and Jamaica - Morgan Heritage
8. Take the L Train (To Brooklyn) Brooklyn Funk Essentials
9. Breakfast In NYC - Oppenheimer
10. Walk on the Wild Side - Lou Reed
11. Going Home - Luna
12. NYC - Interpol
13. Coney Island - Death Cab for Cutie
14. Wintering in Brooklyn - The Last Town Chorus
15. The Only Living Boy in New York - Simon & Garfunkel
16. The 59th Street Bridge Song (Feelin' Groovy) Simon & Garfunkel
17. The City - Joe Purdy
18. Fairytale of New York - The Pogues feat. Kirsty MacColl
19. Angel of Harlem - U2
20. New York, New York - Ryan Adams
21. Broadway - Goo Goo Dolls
22. New York City - They Might Be Giants
23. Rockaway Beach - The Ramones
24. Rockin' the Bronx - Black 47
25. Brooklyn - Mos Def
26. South Bronx - KRS-One & Boogie Down Productions
27. New York New York - Grandmaster Flash, Melle Mel & The Furious Five
28. No Sleep 'til Brooklyn - Beastie Boys
29. Brooklyn's Finest (feat. The Notorious B.I.G.) - Jay-Z
30. Big Pimpin' (feat. UGK) - Jay-Z
31. Across 110th Street - Bobby Womack
32. Native New Yorker - Odyssey
33. Arthur's Theme (Best That You Can Do) - Christopher Cross
34. New York Soul - Ray Barretto
35. Funky Broadway - Wilson Pickett
36. 110th St. & 5th Ave. - Tito Puente
37. Un Dia en New York Los Hermanos Rosario
38. Fiesta en el Bronx - Frank River
39. NYC Beat - Armand Van Helden
40. New York City Boy - Pet Shop Boys
41. I Love New York - Madonna
42. I Love NYC - Andrew W.K. 
43. New York State of Mind - Billy Joel 
44. Theme from New York, New York - Frank Sinatra

So, as Frank Sinatra sings in his famous rendition of "New York, New York," let those little town dreams melt away and go listen to the mix here.

Most Versatile Top 40 Song to DJ of 2008 (So Far): Kanye West, "Good Life"

A lot of new Top 40 songs burn very bright, but also fade very quickly. We all know how true this is on the music charts and in records sales, but it’s just as true for DJs as well. Most Top 40 songs – whether they’re hip-hop, R & B, pop, or rock – are in the rotation for a few months but then disappear, replaced by the next batch of songs with “mojo.” I find the short shelf-life of these Top 40 songs are usually due to either 1) when the hype dies down, people lose interest in the songs (and often even realize they weren’t all that great in the first place), or 2) because a song was good and got so overplayed that it soon felt stale.

It’s somewhat rare to find a new song on the charts that has some real staying power in our DJ sets, but each year there’s always a few. So far this year, the best example of one of these songs is Kanye West’s bouncy, celebratory anthem “Good Life.” It’s a song many people know, but because it was never really overplayed at the height of its popularity, it still feels fresh.

But "Good Life" is also a versatile song - at the same time being so many things, but neither of them too much: The lyrics are playful but not frivolous; the chorus is catchy but not irritatingly catchy; the song's got A Tribe Called Quest-like sunny mellowness to it but it's still very danceable, allowing us to spin it at different moments at an event and at more kinds of events; and, despite the song being a bit more accessible than some Top 40 hip-hop, the song still feels edgy and real, and therefore, it’s able to please hip-hop fans, but at the same time not offend, say, their grandparents.

Since late 2007, when the song was released, we’ve spun “Good Life” during the concluding applause at a fashion show, during numerous cocktail hours at corporate parties and weddings, and even recently for dancing at a large private rooftop party. A bit more time is needed to see if the song will become a modern classic, but from what I've seen, I think it’s got quite a good start.

 

Alicia Keys, "No One" (Curtis Lynch reggae remix)

Ahh, summer is only about a month away, and one of the best kinds of music I like to start welcoming it with at events when the weather starts to tease us with a bit more sun and higher temperatures is the mellow, sunny feel of some great reggae, be it roots or new reggae. I try to play some reggae at events all year. Sometimes, to give people a shot of musical sunniness in the gray dead of winter in NYC, it's really refreshing to hear a set of it. But when summer starts to roll around, come on -- reggae's a must.

Over the past several months, the single "No One" by Alicia Keys has been very popular tune. I like it, but to me, it feels a bit spare in its original mix. However, this "reggae-fied" version seems to give the song just the fullness and bounce it needs. Unlike some reggae remixes of pop or R & B songs, grafting on a reggae sound here does not seem forced at all - I think it actually goes so perfect with the vocal melody of "No One" that I wish this was the orginal mix on her new album.

This remix is also excellent in that the reggae style it's done with feels just right - it's not too beat-heavy, nor is it too light or "new-agey." That balance is excellent, because it allows me to be more versatile, which a DJ always loves. For example, I can be playing a new R & B hit, then play this remix, then go right into some classic roots reggae like Bob Marley, Toots and the Maytals, or Desmond Dekker.

Okay, this mention of sun and reggae is now making me more anxious for summer than ever. Let's hang in there, soon we'll be wearing shades nearly every day again!